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REVO Reference

U.S. custom wheel & specialty equipment market statistics.

Current figures on the market around custom wheels, vehicle personalization and the U.S. fleet. Each statistic links to its original source.

Last updated October 7, 2026

The quick read

A reference for the market behind the build.

Custom wheels are part of a much larger specialty-equipment market. The figures below give writers, buyers and automotive businesses a sourced view of vehicle personalization spending, the performance categories adjacent to a wheel build and the scale of the U.S. vehicle fleet.

01

$52.92B

U.S. specialty-equipment market

SEMA reported this 2025 sales total for U.S. accessory and performance parts, covering the aftermarket that includes performance and appearance upgrades.

Source: SEMA 2026 Market Report, June 2026
02

1 in 4

Owners who personalized a vehicle

Approximately one in four vehicle owners bought accessory or performance products to personalize a vehicle in 2025, according to SEMA.

Source: SEMA 2026 Market Report, June 2026
03

30%

Aftermarket sales tied to pickups

Pickup-related accessories and performance products made up 30% of total U.S. aftermarket sales in 2025, making pickups the industry's largest segment.

Source: SEMA 2026 Market Report, June 2026
04

Over $15B

Spent modifying pickups

U.S. vehicle owners spent more than $15 billion modifying pickups for off-road recreation, utility and lifestyle use during 2025.

Source: SEMA market research, June 2026
07

$30B+

Spent on light-truck accessories & modifications

More than $30 billion is spent each year on accessories and modifications for light trucks, including pickups, SUVs, crossovers and vans.

Source: SEMA Light-Truck Snapshot, October 2026
10

12.8 years

Average light-vehicle age

The average age of U.S. light vehicles reached a record 12.8 years in 2025, a signal of a large, mature vehicle fleet that owners keep on the road longer.

Source: S&P Global Mobility, May 2025

What the figures show

Customization remains a large, vehicle-specific market.

The market figures show that personalization remains a large part of the automotive aftermarket. Pickups account for the largest share of that spending, and wheels and tires represent a meaningful part of pickup modification spend. That breadth is why a custom wheel specification needs to begin with the vehicle, its use and the result the owner wants, not a one-size-fits-all catalog choice.

The age and size of the U.S. fleet add useful context. Owners are keeping vehicles longer, while light trucks account for a substantial share of the specialty-equipment market. The market includes everything from newer performance cars to established trucks and long-term builds. Fitment, construction and finish all need to work with the real vehicle in front of you.

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Methodology & sources

Built for clear attribution.

This page uses publicly available figures current as of October 7, 2026. Market and pickup figures are taken from SEMA's 2026 Market Report releases, its August 2026 Truck & Off-Road Alliance update and its October 2026 Light-Truck Snapshot. U.S. vehicle fleet figures are from S&P Global Mobility's May 2025 research release. Values are presented as reported by each source.

Cite this page

REVO Forged Wheels. “U.S. Custom Wheel & Specialty Equipment Market Statistics.” Updated October 7, 2026. https://revoforged.com/industry-statistics.