$52.92B
U.S. specialty-equipment market
SEMA reported this 2025 sales total for U.S. accessory and performance parts, covering the aftermarket that includes performance and appearance upgrades.
Source: SEMA 2026 Market Report, June 2026REVO Reference
U.S. custom wheel & specialty equipment market statistics.
Current figures on the market around custom wheels, vehicle personalization and the U.S. fleet. Each statistic links to its original source.
Last updated September 7, 2026
The quick read
A reference for the market behind the build.
Custom wheels are part of a much larger specialty-equipment market. The figures below give writers, buyers and automotive businesses a sourced view of vehicle personalization spending, the performance categories adjacent to a wheel build and the scale of the U.S. vehicle fleet.
1 in 4
Owners who personalized a vehicle
Approximately one in four vehicle owners bought accessory or performance products to personalize a vehicle in 2025, according to SEMA.
Source: SEMA 2026 Market Report, June 202630%
Aftermarket sales tied to pickups
Pickup-related accessories and performance products made up 30% of total U.S. aftermarket sales in 2025, making pickups the industry's largest segment.
Source: SEMA 2026 Market Report, June 2026Over $15B
Spent modifying pickups
U.S. vehicle owners spent more than $15 billion modifying pickups for off-road recreation, utility and lifestyle use during 2025.
Source: SEMA market research, June 2026289M
Vehicles in operation
S&P Global Mobility projected nearly 289 million vehicles in operation in the United States for 2025.
Source: S&P Global Mobility, May 202512.8 years
Average light-vehicle age
The average age of U.S. light vehicles reached a record 12.8 years in 2025, a signal of a large, mature vehicle fleet that owners keep on the road longer.
Source: S&P Global Mobility, May 2025What the figures show
Customization remains a large, vehicle-specific market.
The market figures show that personalization remains a large part of the automotive aftermarket. Pickups account for the largest share of that spending, while one in four owners purchased an accessory or performance product to make a vehicle their own. That breadth is why a custom wheel specification needs to begin with the vehicle, its use and the result the owner wants, not a one-size-fits-all catalog choice.
The age and size of the U.S. fleet add useful context. Owners are keeping vehicles longer, and the market includes everything from newer performance cars to established trucks and long-term builds. Fitment, construction and finish all need to work with the real vehicle in front of you.
Explore custom forged wheels ↗Methodology & sources
Built for clear attribution.
This page uses publicly available figures current as of September 7, 2026. Market and pickup figures are taken from SEMA's 2026 Market Report releases, published in June 2026 and reporting 2025 market activity. U.S. vehicle fleet figures are from S&P Global Mobility's May 2025 research release. Values are presented as reported by each source.
- SEMA, 2026 Market Report release, June 2026
- SEMA, road culture market research release, June 2026
- S&P Global Mobility, average U.S. vehicle age research, May 2025
Cite this page
REVO Forged Wheels. “U.S. Custom Wheel & Specialty Equipment Market Statistics.” Updated September 7, 2026. https://revoforged.com/industry-statistics.